Signage and wayfinding are critical components of the urban landscape. In spite of their importance, there has been no journal or comprehensive scholarly platform dedicated to this topic. As such, scholars from a variety of academic disciplines (law, planning, engineering, business, art, economics, architecture, landscape architecture, industrial design, and graphic design) publish work in journals within their home disciplines and rarely have a chance to communicate their cross-disciplinary findings. The Interdisciplinary Journal of Signage and Wayfinding seeks to bring them together.

Sponsored by the Academic Advisory Council for Signage Research and Education (AACSRE), this online, open access journal seeks to be the home for scholarship in the field of signage and wayfinding, and to make such scholarship accessible to academics and practitioners alike.

Vol. 8 No. 2 (2024): Vol. 8, No. 2 (2024)

This issue explores themes of placemaking and mobility. Beginning with the iconic signs of the highway Route 66, the first article weaves together geography, cultural history, philosophy, and American heritage in the exploration of the Garcia neon sign collection. The article als includes an interview with the collector Carlos Garcia about the preservation of the signs and how they have shaped our understanding of the American landscape. Continuing the theme of mobility, the second article investigates digital signage with non-traditional and clever wording, which attempts to improve driver safety. This study tests the effectiveness of creative messages on driver behavior across diverse demographics.

Published: 2024-12-31

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