Signage and wayfinding are critical components of the urban landscape. In spite of their importance, there has been no journal or comprehensive scholarly platform dedicated to this topic. As such, scholars from a variety of academic disciplines (law, planning, engineering, business, art, economics, architecture, landscape architecture, industrial design, and graphic design) publish work in journals within their home disciplines and rarely have a chance to communicate their cross-disciplinary findings. The Interdisciplinary Journal of Signage and Wayfinding seeks to bring them together.

Sponsored by the Academic Advisory Council for Signage Research and Education (AACSRE), this online, open access journal seeks to be the home for scholarship in the field of signage and wayfinding, and to make such scholarship accessible to academics and practitioners alike.

Vol. 5 No. 1 (2021): Signage Perceptions, Experiences, and Aesthetic Judgements

This issue of the Interdisciplinary Journal of Signage and Wayfinding presents a range of work truly reflecting both this journal’s interdisciplinarity and its attention to both signage and wayfinding research. The title of this issue, Signage Perceptions, Experiences, and Aesthetic Judgements, reflects the range of scholarship included, but also highlights the complex nature of the multiple factors influencing the effectiveness of signage as an essential means of visual communication. As the articles in this issue demonstrate, the interrelated factors of regulation, design, and display context, taken together, will impact viewer perceptions and judgments about the messages on signs, and may lead to different viewer behavior entirely apart from the actual text used. Ultimately, the matters explored in this issue have important implications for commerce and wayfinding, as would be expected of explorations of signage effectiveness, but also connect with the range of related quality of life issues which underscore the importance of signage and wayfinding research in a broader societal context. 

Co-Editors: Christopher Auffrey, PhD and Vikas Mehta, PhD
Managing Editor: Anna Parnigoni, MCP '21

Published: 2021-03-31

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