Signage and wayfinding are critical components of the urban landscape. In spite of their importance, there has been no journal or comprehensive scholarly platform dedicated to this topic. As such, scholars from a variety of academic disciplines (law, planning, engineering, business, art, economics, architecture, landscape architecture, industrial design, and graphic design) publish work in journals within their home disciplines and rarely have a chance to communicate their cross-disciplinary findings. The Interdisciplinary Journal of Signage and Wayfinding seeks to bring them together.

Sponsored by the Academic Advisory Council for Signage Research and Education (AACSRE), this online, open access journal seeks to be the home for scholarship in the field of signage and wayfinding, and to make such scholarship accessible to academics and practitioners alike.

Vol 4 No 2 (2020): Signs of Change: Role of Visual Information in Consumer Perception

Our newest issue of the Interdisciplinary Journal of Signage and Wayfinding focuses on communication effectiveness at the intersection of consumers’ perception and their experience. This special issue features work from marketing and communication scholars who explore the visual characteristics of signage as they influence evaluations, purchase intentions, detection of omission, and compliance. Given the timing of this issue, it is not surprising that the COVID-19 pandemic provided a highly relevant context in which to study consumers’ perception of visual information. As such, two of the articles presented discuss signage within the context of the global pandemic specifically. Other articles present important research on topics related to sign complexity and consumer perceptiveness.

Our guest co-editors for this issue are Dr. Aparna Sundar and Dr. Hélène Deval.

Published: 2020-08-21

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