The Journey to the Grave Evaluating a Swiss Cemetery Wayfinding System Using Shadowing Techniques

Abstract

Signage is an aid to wayfinding and individual orientation in both organisations and everyday life. It aims to respond to users’ needs. Whether or not it actually succeeds in this can only be empirically verified by an evaluation that is tailored to the context in question. Spacious cemeteries are a particularly interesting case, as they are a place both of mourning and of relaxation. When visitors in a fragile emotional state want to find their way to a grave, they have to be able to depend on particularly effective signage. The present study of a pilot project at the Zurich Sihlfeld Cemetery in 2022/2023 uses a “shadowing” methodology in such a context for the first-ever time. This is because other common approaches to evaluating signage are inappropriate here for ethical reasons – whether these be surveys, giving test subjects specific search tasks, or using eye-tracking. We observed and assessed 49 target persons across all the segments of the cemetery in their general orientation behaviour, the degree to which they consulted the signage offered, and their use of other aids on their way to the burial in question. We used our observations to analyse deviations from the ideal access routes; our photographic records provide us with a basis for further optimisation measures.