Outdoor Advertising Landmark of the Experience Economy
Article Sidebar
Main Article Content
Abstract
Outdoor advertising has a long history of serving as a landmark of the experience economy. In the United States early signage often featured traveling shows and circuses. As the automobile changed lifestyle trends, billboards followed the new roading experience. Today, outdoor advertising is increasingly seen as a part of experiencing cities, clustered in entertainment districts. Through spatial reorganization, integration into the built environment, and the development of increasingly engaged technologies, outdoor advertising is adapting to the new experiences of urban life. Signage is being used in new ways to enhance the quality of life in places that are commonly associated with consuming goods and services. As a landmark of the experience economy, signage orients individuals to these locations by drawing attention to opportunities to eat, drink, and have fun.
Article Details
References
Agnew, H.E. (1938). Outdoor advertising. New York, NY: McGraw-Hill.
Appleyard, D., Lynch, K, & Myer, J.R. (1964). A view from the road. Cambridge, MA: MIT Press.
Berman, M. (2006). On the town: One hundred years of spectacle in Times Square. New York, NY: Random House.
Caton, K. & Santos, C.A. (2007). Heritage tourism on Route 66: Deconstructing nostalgia. Journal of Travel Research, 45(4), 371-386. DOI: https://doi.org/10.1177/0047287507299572 DOI: https://doi.org/10.1177/0047287507299572
City of Los Angeles. (1970). Concept Los Angeles: The concept for the Los Angeles General Plan. Los Angeles, CA: Department of City Planning.
Charyn, J. (1986). Metropolis: New York as myth, marketplace, and magical land. New York, NY: G.P. Putnam’s Sons.
Cronin, A.M. (2004). Advertising myths: The strange half-lives of images and commodities. New York, NY: Routledge.
Cronin, A.M. (2008). Calculative spaces: Cities, market relations, and the commercial vitalism of the outdoor advertising industry. Environment and Planning A: Economy & Space, 40, 2734-2750. DOI: https://doi.org/10.1068/a4067 DOI: https://doi.org/10.1068/a4067
Douglas, M. & Isherwood, B. (1979). The world of goods. New York, NY: Basic Books.
Glaeser, E.L., Kolko, J., & Saiz, A. (2001). Consumer city. Journal of Economic Geography, 1, 27-50. DOI: https://doi.org/10.1093/jeg/1.1.27 DOI: https://doi.org/10.1093/jeg/1.1.27
Grewal, D., Bart, Y., Spann, M., & Zubcsek, P.P. (2016). Mobile advertising: A framework and research agenda. Journal of Interactive Marketing, 34, 3-14. DOI: https://doi.org/10.1016/j.intmar.2016.03.003 DOI: https://doi.org/10.1016/j.intmar.2016.03.003
Gudis, C. (2004). Buyways: Billboards, automobiles, and the American landscape. New York, NY: Routledge. DOI: https://doi.org/10.4324/9780203494639 DOI: https://doi.org/10.4324/9780203494639
Hack, G. (2011). Urban flux. In T. Banerjee & A. Loukaitou-Sideris (Eds.), Companion to urban design (446-462). London: Routledge, 446-462.
Harris, N. (1991). Urban tourism and the commercial city. In W.R. Taylor (Ed.), Inventing Times Square: Commerce and culture at the crossroads of the world (66-82). New York, NY: Russell Sage Foundation.
Hendon, D.W. & Muhs, W.F. (1986). Origins and early development of outdoor advertising in the United States. European Journal of Marketing, 20(5), 7-17. DOI: https://doi.org/10.1108/EUM0000000004644 DOI: https://doi.org/10.1108/EUM0000000004644
Huxtable, A.L. (1991). Reinventing Times Square: 1990. In W.R. Taylor (Ed.), Inventing Times Square: Commerce and culture at the crossroads of the world (356-370). New York, NY: Russell Sage Foundation.
Inman, J.J. & Nikolova, H. (2017). Shopper-facing retail technology: A retailer adoption decision framework incorporating shopper attitudes and privacy concerns. Journal of Retailing, 93(1), 7-28. DOI: https://doi.org/10.1016/j.jretai.2016.12.006 DOI: https://doi.org/10.1016/j.jretai.2016.12.006
Jakle, J.A. & Sculle, K. (2004). Signs in America’s auto age: Signatures of landscape and place. Iowa City, IA: University of Iowa Press.
Klaassen, A. (2014). British Airways’ ‘Magic’ billboards win direct grand prix at Cannes. Ad Age. June 16.
Koeck, R. & Warnaby, G. (2014). Outdoor advertising in urban context: Spatiality, temporality and individuality. Journal of Marketing Management, 30(13-14), 1402-1422. DOI: https://doi.org/10.1080/0267257X.2014.909869 DOI: https://doi.org/10.1080/0267257X.2014.909869
Leach, W. (1991a). Brokers and the new, corporate industrial order. In W.R. Taylor (Ed.), Inventing Times Square: Commerce and culture at the crossroads of the world (99-117). New York, NY: Russell Sage Foundation.
Leach, W. (1991b). Introductory essay: Commercial aesthetics. In W.R. Taylor (Ed.), Inventing Times Square: Commerce and culture at the crossroads of the world (234-242). New York, NY: Russell Sage Foundation.
Le Corbusier. (1947; 1937). When the cathedrals were white: A journey to the country of timid people. Translated by Hyslop, Jr., F. New York, NY: Reynal & Hitchcock. (Originally published as Quand les cathédrales étaient blanches. Voyage au pays des timides by Éditions Plon.)
Lopez-Puarejo, T.A. & Bassell, M. (2009). The renaissance of outdoor advertising: From Harlem to Hong Kong. American Journal of Business, 24(2), 33-39. DOI: https://doi.org/10.1108/19355181200900009 DOI: https://doi.org/10.1108/19355181200900009
Longcore, T. & Rich, C. (2004). Ecological light pollution. Frontiers in Ecology and the Environment, 2(4), 191-198. DOI: https://doi.org/10.1890/1540-9295(2004)002[0191:ELP]2.0.CO;2 DOI: https://doi.org/10.1890/1540-9295(2004)002[0191:ELP]2.0.CO;2
Loukaitou-Sideris, A., & Banerjee, T. (1998). Urban design downtown: Poetics and politics of form. Oakland, CA: University of California Press.
Lowery, B. (2014). The social construction of the experience economy: The spatial ecology of outdoor advertising in Los Angeles. Doctoral Dissertation. University of Southern California.
Lowery, B., & Sloane, D.C. (2014). The prevalence of harmful content on outdoor advertising in Los Angeles: Land use, community characteristics, and the spatial inequality of a public health nuisance. American Journal of Public Health, 2014(4), 658-664. DOI: https://doi.org/10.2105/AJPH.2013.301694 DOI: https://doi.org/10.2105/AJPH.2013.301694
Lowery, B. (2016). Planning for private consumption and collective beauty: Regulating outdoor advertising in Los Angeles, 1881-2014. Journal of Planning History, 15(3), 191-209. DOI: https://doi.org/10.1177/1538513215607731 DOI: https://doi.org/10.1177/1538513215607731
Lynch, K. (1960). The image of the city. Cambridge, MA: MIT Press.
Makagon, D. (2004). Where the ball drops: Days and nights in Times Square. Minneapolis, MN: University of Minnesota Press.
Neff, J. (2015). “Coming soon: Instantly shoppable radio, outdoor and in-store ads.” Ad Age. June 3.
OAA. (2019). Outdoor Advertising Association glossary of terms. Retrieved, June 1, 2019 from https://oaaa.org/AboutOOH/OOHBasics/OOHGlossaryofTerms.aspx
Poster Advertising Association. (1922). Facts about poster advertising and the city beautiful. Chicago, IL: Poster Advertising Association.
Robert A.M. Stern Architects. (2013). “42nd Street now!” Retrieved April 26, 2019 from http://www.ramsa.com/projects/project/42nd-street-now
Sadik-Khan, J. (2016). Street fight: Handbook for an urban revolution. New York, NY: Penguin Press.
Schudson, M. (1984). Advertising, the uneasy persuasion. New York, NY: Basic Books.
Slefo, J. (2017). “Out-of-home ads go programmatic with new pact.” Ad Age, October 4.
Sturari, M., Liciotti, D., Pierdicca, R., Frontoni, E., Mancini, A., Contigiani, M., & Zingaretti, P. (2016). Robust and affordable retail customer profiling by vision and radio beacon sensor fusion. Pattern Recognition Letters, 81, 30-40. DOI: https://doi.org/10.1016/j.patrec.2016.02.010 DOI: https://doi.org/10.1016/j.patrec.2016.02.010
Tell, D. (2007). Times Square spectacular: Lighting up Broadway. Washington, DC: Smithsonian Books.
Veblen, T. (1908; 1899). A theory of the leisure class: An economic study of institutions. New York, NY: Macmillan & Company.
Venturi, R., Scott Brown, D., & Izenour, R. (1977). Learning from Las Vegas: The forgotten symbolism of architectural form. Cambridge, MA: MIT Press.