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Shonna Trinch and Edward Snajdr decipher signage in a way that will prevent you from looking at a sign in the same manner again. Their research is built on a series of site visits, observations, and ethnographic interviews and they posit that signage plays an important role in gentrification. As they explain it, signs effect public space; well designed and interesting signs are important attributes of placemaking, often part of a strategy for cities to reclaim their appeal.
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