Harrison, C. K., S. Bukstein, W. A. Sutton, D. H. McArdle, J. Dickens, and S. M. Lawrence. “A Qualitative Investigation of Academic and Athletic Brand Representations: Applying Lovemarks Theory to Cultural Symbol”. Journal of Higher Education Athletics & Innovation, vol. 1, no. 5, July 2019, pp. 15-36, doi:10.15763/issn.2376-5267.2018.1.5.15-36.