Political Sophistication and Presidential Candidate Considerations: Disentangling the Effects of Knowledge, Interest, and Media Exposure
DOI:
https://doi.org/10.15763/issn.2374-7781.2012.33.0.271-293Abstract
Answers to political sophistication questions are typically tied to theoretical or normative assumptions, which produce given sets of operational guidelines. In this study, I develop an understanding of election specific expertise, conceived of as three distinct dimensions—knowledge, interest, and media exposure. This methodological approach helps provide a richer appreciation of the unique effects of each dimension on the nature, number, and breadth of candidate considerations employed by voters. Results lend support for the overriding claim that sophistication is a critical source of heterogeneity within the American electorate. The classic democratic competency standard of an issue-driven voting public is achieved through a more knowledgeable, interested citizenry. At the same time, knowledge and interest produce divergent influences on particular types of personality-based candidate evaluations while media exposure is most remarkable for its absence of explanatory value.References
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