Image–Building A Branded Occupation by Night
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Published:
Jul 13, 2018
Keywords:
mass cultural phenomena consumerism image sign architecture
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Abstract
The aim of this paper is to examine the narratives of two films, Les Nuits Électriques by Eugène Deslaw (1928) and site specific_LAS VEGAS 05 by Olivio Barbieri (2005), using a favorite theme of avant-garde filmmakers: urban lighting in direct combination with neon light advertising.This paper offers a nuanced perspective on how film affects the understanding of neon advertising in relation to the built environment. Also, the paper explores the social, cultural, economic and political and conceptual implications of architecture as a sign through the interpretation of those who capture it.
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References
Barbieri, O. (Director), & Mezulis, M. (Producer). (2005) site specific_LAS VEGAS 05 [Motion Picture]. United States: WONDER, inc. Retrieved from https://www.youtube.com/watch?v=g-QI9znZ-yQ
Barbieri, O. (2013) Site specific. New York, NY: Aperture.
Colomina, B. (1994). Privacy and publicity. Modern architecture as mass media. Cambridge: MIT Press.
Debord, G. (1994). The society of the spectacle (D. Nicholson-Smith, Trans.). New York, NY: Zone. (Original work published in 1967)
Deslaw, E. (Director). (1928) Les nuits electriques [Motion Picture]. France. Retrieved from https://www.youtube.com/watch?v=FBC6ZvFzo4E
Muthesius, H. (1902). Stilarchitektur und Baukunst: Wandlungen der Architektur im XIX. Jahrhundert und ihr heutiger Standpunkt. K. Schimmelpfeng.
Ward, J. (2001). Weimar surfaces: Urban visual culture in 1920s Germany (Vol. 27). London: Univ of California Press.
Barbieri, O. (2013) Site specific. New York, NY: Aperture.
Colomina, B. (1994). Privacy and publicity. Modern architecture as mass media. Cambridge: MIT Press.
Debord, G. (1994). The society of the spectacle (D. Nicholson-Smith, Trans.). New York, NY: Zone. (Original work published in 1967)
Deslaw, E. (Director). (1928) Les nuits electriques [Motion Picture]. France. Retrieved from https://www.youtube.com/watch?v=FBC6ZvFzo4E
Muthesius, H. (1902). Stilarchitektur und Baukunst: Wandlungen der Architektur im XIX. Jahrhundert und ihr heutiger Standpunkt. K. Schimmelpfeng.
Ward, J. (2001). Weimar surfaces: Urban visual culture in 1920s Germany (Vol. 27). London: Univ of California Press.