Image – Building: A Branded Occupation by Night

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Charlott Greub


The aim of this paper is to examine the narratives of two films, Les Nuits Électriques by Eugène Deslaw (1928) and site specific_LAS VEGAS 05 by Olivio Barbieri (2005), using a favorite theme of avant-garde filmmakers: urban lighting in direct combination with neon light advertising.This paper offers a nuanced perspective on how film affects the understanding of neon advertising in relation to the built environment. Also, the paper explores the social, cultural, economic and political and conceptual implications of architecture as a sign through the interpretation of those who capture it.

Article Details

Author Biography

Charlott Greub, North Dakota State University

Assistant Professor

Architecture and Landscape Design

North Dakota State University


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