This issue of the Interdisciplinary Journal of Signage and Wayfinding underscores the significance of involving end users, including the public, in the design and policy development of signage systems. The issue explores the multifaceted roles of signs and symbols in reflecting community character, supporting business branding, aiding wayfinding, and enhancing placemaking. Emphasizing evidence-based design and research, the articles present diverse methodologies, including stakeholder theory, qualitative studies, and shadowing techniques, to inform signage practices.