Introduction

Abstract

 This issue of the Interdisciplinary Journal of Signage and Wayfinding presents a range of work truly reflecting both this journal’s interdisciplinarity and its attention to both signage and wayfinding research. The title of this issue, Signage Perceptions, Experiences, and Aesthetic Judgements, reflects the range of scholarship included, but also highlights the complex nature of the multiple factors influencing the effectiveness of signage as an essential means of visual communication. As the articles in this issue demonstrate, the interrelated factors of regulation, design, and display context, taken together, will impact viewer perceptions and judgments about the messages on signs, and may lead to different viewer behavior entirely apart from the actual text used. Ultimately, the matters explored in this issue have important implications for commerce and wayfinding, as would be expected of explorations of signage effectiveness, but also connect with the range of related quality of life issues which underscore the importance of signage and wayfinding research in a broader societal context.