Main Article Content
Shonna Trinch and Edward Snajdr decipher signage in a way that will prevent you from looking at a sign in the same manner again. Their research is built on a series of site visits, observations, and ethnographic interviews and they posit that signage plays an important role in gentrification. As they explain it, signs effect public space; well designed and interesting signs are important attributes of placemaking, often part of a strategy for cities to reclaim their appeal.
Trinch, S. & Snajdr, E. (2020). What the Signs Say: Language, Gentrification, and Place-Making in Brooklyn. Vanderbilt University Press. DOI: https://doi.org/10.2307/j.ctv160btqs