Our newest issue of the Interdisciplinary Journal of Signage and Wayfinding focuses on communication effectiveness at the intersection of consumers’ perception and their experience. This special issue features work from marketing and communication scholars who explore the visual characteristics of signage as they influence evaluations, purchase intentions, detection of omission, and compliance. Given the timing of this issue, it is not surprising that the COVID-19 pandemic provided a highly relevant context in which to study consumers’ perception of visual information. As such, two of the articles presented discuss signage within the context of the global pandemic specifically. Other articles present important research on topics related to sign complexity and consumer perceptiveness.

Our guest co-editors for this issue are Dr. Aparna Sundar and Dr. Hélène Deval.

Published: 2020-08-21